About Us

David O’Keefe is the founding owner and Managing Director of Football Focus International (FFI), a boutique sports management company dedicated to the sport and business of football.

David’s genuine interest in football and helping young players fulfil their aspirations, combined with his coaching knowledge and extensive network in the world of football is the basis on which FFI was founded in December 2008.  In the early years FFI was purely a private coaching academy focused on supporting grass roots players (boys / girls) who had aspirations of improving their skills, technique, speed, agility and mentality with a view of attaining youth league football at NPL level and we had resounding success at doing this for many years.

Nowadays FFI is 100% focused on developing its formal partnership with Liverpool Football Club, whom we represent in Australia relating to the business development and implementation of their International Academies / Soccer Schools Programs throughout the country in association with school and university partnerships. FFI is proud to represent the club that David O’Keefe has supported since he was a boy with a view of helping LFC extend their football family throughout Australia in the coming years.

Watch this space for some exciting announcements about LFC and their 1st partnership in Australia in February 2016.