FFI signs first professional sports presenter from Fox to its growing stable of talent
Sydney, NSW 21 May 2012: Football Focus International Pty Ltd (FFI) - an Australian management company dedicated to the sport and business of football has today signed Fox Sports presenter Lara Pitt in a one year management deal.
Originally from Bondi in Sydney, Lara joined Fox Sports in 2006 as part of the team that originally launched Fox Sports News Active. She became a regular reporter on Fox Sports in 2007 and from 2010 onwards, found her responsibilities being split between presenting Fox Sports News and acting as an on-field sideline reporter covering the Hyundai A-League.
FFI Managing Director David O’Keefe commenting on the signing said, “We obviously consider Lara joining our stable of talent to be quite a coup. I have personally watched Lara’s career with great interest over the past couple of years and have marked her down as one of Fox Sports ‘up and comers’. What impresses me about Lara are not just her technical abilities, but her down to earth personality, and an engaging on screen presence that makes her stand out from the crowd.”
”Lara’s presenting career in 2012 currently seems to be going from strength to strength. She counts an appearance on ‘Hens FC’ - an all-female talk show segment on ABC’s Grandstand sports show and Fox selecting her to be their first ever female NRL sideline reporter as just a couple of her key successes this year,” he continued.
Lara’s love of football is very much in evidence with her highlighting the Socceroos qualification for the 2006 World Cup ranking amongst her most memorable sporting moments. Lara has also grown up with a passion for Rugby League. She is a lifelong St George Illawarra Dragons fan, and it is her interest, combined with her general knowledge of the game, which has led to her becoming an integral part of Fox Sports' NRL coverage. . This includes a weekly role on magazine shows 'NRL on Fox' and ‘NRL Xtra’, as well as some behind the scenes editorial work for the network’s popular weekend sports broadcasts.
Lara holds a degree in Bachelor of Commerce Marketing & Tourism Management from the University of New South Wales.
Commenting on why she decided to sign with FFI and not one of the larger agencies on the scene, Lara Pitt said,” I am at a stage where I feel I need professional management to shift my career to the next level. Football Focus International is an emerging, young management agency that knows and loves sport and has shown a willingness to work with me… as well as for me. This is something that I found refreshing right from the very first meeting that I had with them.”
David ‘O Keefe concluded,” Looking at Lara’s particular strengths as a presenter, we will be aiming to develop some general commercial sponsorship and ‘Master of Ceremonies’ opportunities on her behalf, as well as looking to promote her as being capable of hosting the full gamut of ‘Women in League’ and other key match day events.”