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Lara Pitt Now ‘Streets Ahead’ After Signing with Football Focus International

FFI signs first professional sports presenter from Fox to its growing stable of talent

Sydney, NSW 21 May 2012: Football Focus International Pty Ltd (FFI) - an Australian management company dedicated to the sport and business of football has today signed Fox Sports presenter Lara Pitt in a one year management deal.

Originally from Bondi in Sydney, Lara joined Fox Sports in 2006 as part of the team that originally launched Fox Sports News Active. She became a regular reporter on Fox Sports in 2007 and from 2010 onwards, found her responsibilities being split between presenting Fox Sports News and acting as an on-field sideline reporter covering the Hyundai A-League.

FFI Managing Director David O’Keefe commenting on the signing said, “We obviously consider Lara joining our stable of talent to be quite a coup. I have personally watched Lara’s career with great interest over the past couple of years and have marked her down as one of Fox Sports ‘up and comers’. What impresses me about Lara are not just her technical abilities, but her down to earth personality, and an engaging on screen presence that makes her stand out from the crowd.”

”Lara’s presenting career in 2012 currently seems to be going from strength to strength. She counts an appearance on ‘Hens FC’ - an all-female talk show segment on ABC’s Grandstand sports show and Fox selecting her to be their first ever female NRL sideline reporter as just a couple of her key successes this year,” he continued.

Lara’s love of football is very much in evidence with her highlighting the Socceroos qualification for the 2006 World Cup ranking amongst her most memorable sporting moments. Lara has also grown up with a passion for Rugby League. She is a lifelong St George Illawarra Dragons fan, and it is her interest, combined with her general knowledge of the game, which has led to her becoming an integral part of Fox Sports' NRL coverage. . This includes a weekly role on magazine shows 'NRL on Fox' and ‘NRL Xtra’, as well as some behind the scenes editorial work for the network’s popular weekend sports broadcasts.

Lara holds a degree in Bachelor of Commerce Marketing & Tourism Management from the University of New South Wales.

Commenting on why she decided to sign with FFI and not one of the larger agencies on the scene, Lara Pitt said,” I am at a stage where I feel I need professional management to shift my career to the next level. Football Focus International is an emerging, young management agency that knows and loves sport and has shown a willingness to work with me… as well as for me. This is something that I found refreshing right from the very first meeting that I had with them.”

David ‘O Keefe concluded,” Looking at Lara’s particular strengths as a presenter, we will be aiming to develop some general commercial sponsorship and ‘Master of Ceremonies’ opportunities on her behalf, as well as looking to promote her as being capable of hosting the full gamut of ‘Women in League’ and other key match day events.”

Brisbane Roar Striker Nick Fitzgerald Wins 2011/2012 National Youth League Player of the Year Award

Rising young Sydney football star wins coveted 2012 National Youth League Player of the Year Accolade

Sydney, NSW 14 April 2012: Brisbane Roar Striker Nick Fitzgerald has capped off a stellar season by being named Hyundai A-League 2011/2012 ‘National Youth League Player of the Year’.

Brisbane Roar FC Head Coach Ange Postecoglou said, “Fitzy deserves this recognition for the sterling work he has put into his game over the past couple of years. We signed him a few months ago to a two year contract with the Roar and this should tell you something about the faith that the club placed in him which we feel has been richly rewarded.”

Chosen by Brisbane Roar coaching staff as one of the club’s full-time youth players, Fitzgerald made an immediate impact in the 2011 pre-season and it looks like he is on-track for carrying his form through and proving himself further in both the National Youth League and Hyundai A-League moving forward.
Fitzgerald, who is managed by Sydney based management company Football Focus International (FFI) has already scaled some enormous heights this season by scoring a crucial goal in the 58th minute against local arch rivals Gold Coast United in a recent A-League tie in March. He also played a major role in helping a weakened 10-man Brisbane Roar produce a superb team performance in South Korea by scoring a well-deserved 36th-minute goal against Ulsan Hyundai in the Asian Champions League.
FFI Managing Director David O’Keefe said,” Watching Nick grow as a footballer over the past 5-6 years has been a revelation.  He is a player with enormous skill, maturity and great football intelligence. Watching him score his first ever senior goal against Gold Coast last month was an absolute thrill.”


David O’Keefe

Managing Director


Thank you to all guests who attended the sports & thoughts breakfast on Friday morning, great turnout superb 20 hours 22 min ago
RT : 📺 Another great win yesterday—catch up with all the goals and highlights here! 20 hours 25 min ago