The Academy

  • At liverpool FC we have a proven track record of developing exceptional young footballers in our Academy
  • Through our international Academies we deliver coaching programmes yo young players around the world
  • The LFC Academy coaching principles and practices are consistently delivered on all of our project
  • We aim to develop good players on the pitch and good people off it
  • The Club's values are the core of all our coaching programmes

Our holistic approach - The Liverpool Way - gives players the experience and training that will shape thier development in young adults and stand them in good stead for the rest of thier lives.


The main channels of business for our School & University partners will typically include:

  • LFC School Holiday Clinics/Camps U6 – 16 (boys & girls)
  • LFC Academy (Elite Program) U6 – U18 (boys & girls)
  • LFC Coach Education Programs (men & women)
  • Youth Football Tournament (annual event)  
  • LFC Tours (coaches & players to LFC Academy UK)
    • LFC/University Football Player Diploma - this is a 12 month program aimed at school leavers 18-21 years to give them a football development opportunity while also giving an introduction to related fields of tertiary study such as sports science, human movement, strength and conditioning and teaching.
    • LFC/University Leadership Diploma – LFC Leadership Program run in conjunction with London School of Business Program (Long term objective and more discussion required). We see it as a natural option to develop a 12 month leadership diploma focusing on leadership in sport and the lessons transferrable to the business world.

The Opportunity

  • Exclusivity in your state in Australia
  • Right to deliver LFC-branded Academy coaching sessions throughout the year in your state retaining all revenues.
  • Right to deliver LFC-branded Soccer School courses in the school holidays in your state retaining all revenues.
  • Right to deliver an annual LFC-branded tournament at your campus retaining all event revenues.
  • Right to deliver the above programs in an exclusive arrangement to attract/retain local and international students.

The Benefits

  • Utilise your facilities all year round
  • Additional revenue streams
  • Unique opportunities for students (in terms of coach development and coaching pathways)
  • Develop/strengthen links to the local community with ongoing youth football programs
  • Opportunity to run a major event (LFC youth tournament) that will attract teams from across the state or across the country
  • Sharing knowledge and expertise with other exclusive partners around Australia
  • Access to an authentic Academy curriculum and direct contact with staff at LFC
  • Alignment with one of the largest and most successful brands in British & European Football

Club Values


Know the dreams are there to be achieved. Nothing is impossible


Put your heart and soul into everything - go that last mile to do the things right.


Earn respect through honestly and integrity


Work together to bring out the beast in each other, in business and in football


The world's greatest football family


David O’Keefe

Managing Director


Thank you Sadio, an LFC legend forever 1 week 2 days ago
Trying hard to get there so will do my best 😉 2 weeks 3 days ago